In the 1990’s, Pinecrest had an increase demand of professionals, entrepreneurs and managers due to its convenient communing location. Pinecrest since then has become one of the most attractive residential areas in South Florida with lovely tree lined streets, enormous estates and sizeable lots. The affluent neighborhood also has a low crime rate and is governed by a five member Council operated under the Council Manager form of government. Helpful departments in the community include the Office of the Village Manager, Office of the Village Clerk, Finance Department Building, Planning and Zoning Department, Public Works and Parks Department and Police Department. Pinecrest, which lies west and south of Coral Gables, consists of over 300 businesses along the western boundary of South Dixie Highway (US-1) where residents and visitors can choose from a variety of restaurants and shops including the Sunniland retail-shopping district and the upscale Falls Shopping Mall.